I’m pleased to announce that Lancashire Rich Jam Cake is part of the National Embroidery Awards 2025 at the Fashion & Embroidery Show, NEC Birmingham, England.
This exhibition of machine and hand embroidery features around a 100 stunning artworks from across the UK. The Fashion & Embroidery Show is hosted by the Creative Craft Show in Hall 20 at the NEC centre, Birmingham, England, 13th – 16th March 2025.
National Embroidery Awards 2025
I visited on day two of the show, busy with visitors from both stitching and mixed media backgrounds.
As I popped into the exhibition I snapped the image below – a visitor totally absorbed with my hand embroidered recipe.

Towards the end of the day I took these images showcasing the diverse work on show.


There could only be one overall winner.
The Best in Show was awarded to my dear friend and textile artist Aran Illingworth. Congratulations Aran.
